As a graphic designer, when a Google search tells you that you’re one in about thirty million results (calculated in 0.37 seconds), suddenly you can feel a little insignificant. Your website is your space to set out your stall and display your wares in the bizarre bazaar of the internet. But is your website helping to sell your work, or is it giving off mixed signals?
To find out more, we spoke to Rik Lomas, the founder of SuperHi, a code school that he says, “shows you how to make sites you’ll actually want to make.” We spoke to Lomas about how to make a site that stands out and what pushed him to start SuperHi, and got his advice on the best ways pitch yourself online.
Lomas made his first website in 2001. “It was an underground online magazine for the other students in my sixth form, which kind of took the piss out of the teachers. The idea was originally from a friend’s magazine, but we found it took forever to get it printed and distributed, so we put it on the web instead.”
Market yourself in different places online
When you learn to make websites in a different way to most people, it stands to reason that your website will immediately start to feel distinctive, and more you. “A lot of the best designers really get their personality and their politics into their work” says Lomas. “The authenticity of it is something you can really feel. You can see it in their social media as well as their work.”
Beyond the bubble of your personal site, it’s useful to be anywhere online where you can show off your work. “Sites like Ello, The Dots, and Dribbble are good places to start. Some people feel awkward about self promotion, but it’s part of the job of being a designer,” advises Lomas.
But bear in mind that when you hit ‘publish’ at home in your bedroom, you’re also on view to the rest of the world. Lomas is a self-confessed internet stalker. “Not in a creepy way,” he’s quick to add. But when he was recently hiring and someone applied with a decent CV, he Googled them.
“I found their Twitter, where they were being racist and offensive to pretty much everyone they were interacting with. It was shocking how different their application was to their online persona,” he states, adding that he chose not to take the application any further.